TODO: mention Conventional Commits and Keep a Changelog specs

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diff --git a/TODO b/TODO
index 8b74c9b..a2245a9 100644
--- a/TODO
+++ b/TODO
@@ -7,3 +7,11 @@
  * Document text macros
    * Service, host, and domain expansion
    * Maturity tagging
+ * Maybe adopt [Conventional Commits] spec
+ * Maybe adopt [Keep a Changelog] spec
+
+[Conventional Commits]: https://www.conventionalcommits.org/
+  "specification for adding human and machine readable meaning to commit messages"
+
+[Keep a Changelog]: https://keepachangelog.com/
+  "specification for structuring a changelog file"